As the elder statesman of social media (and parent company of Instagram), Facebook fittingly takes the old-fashioned approach to live video. You press record, friends add their likes and emojis, and it gets saved on your timeline.
With the option of keeping or delete your videos, so you’re not destined to be haunted for life by ‘the incident’. But Facebook Live’s archiving powers make it the best choice for saving live videos for friends and far-flung banter merchants to enjoy again later.
To get going, press the ‘Live’ button that sits just below the app’s search bar and choose who you want to broadcast to. One option is to share only to one of your Facebook groups, which is handy if you don’t want that Warhammer reunion plastered across your whole feed.
You can also now broadcast in ‘full screen’ horizontal mode, which is a bit more cinematic than the traditional square format. Another plus for Facebook over its rivals are the bonus extras: Reactions is the best commenting system around, and in the pipeline are new Prisma-style video filters, a desktop mode and virtual waiting rooms.
Of course, with Facebook used by over a billion people, there’s also the possibility of saved videos spreading like wildfire, so anyone with privacy concerns might be better off with Instagram’s self-destructing clips.
But in the main Facebook Live is the gold standard for broadcasting live to your own social bubble.
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